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This site northstarfacilitators.com had the following in the web page, "Where do I Start? ToP Environmental Scanning Approaches." Our analyzers noticed that the webpage stated " 5 Elements of Facilitation Design." The Website also stated " Do you need really good onsite facilitation? Use our 30 years of facilitator experience to bring your groups to lasting change. Are you looking for training that you can apply? Access our world-class facilitation training from anywhere online. Do you want to boost your facilitation practice?." The website's header had northwest facilitator as the most important keyword. It was followed by NW facilitator, portland facilitator, and Oregon facilitator which isn't as highly ranked as northwest facilitator. The next words the site used was USA facilitator. ToP facilitator was also included but could not be understood by search engines.